In response to industry trends prevalent in an ever-changing technological and consumer-driven world, the Qtel Group is adapting its strategy to better exploit these new opportunities in the changing telecommunications landscape.

That was the key message shared with many of the region’s leading telecoms analysts at a Qtel Group annual event held in Doha, Qatar.

Representatives from international financial groups including Morgan Stanley, HSBC, JP Morgan, Credit Suisse and Deutsche Bank all participated in the event, which was designed to provide insight into the Qtel Group’s strategic evolution and plans.

Qtel’s management presented the three strategic pillars of the Qtel Group strategy: differentiate with customer experience; strengthen its internal foundation and invest in new growth.

Dr. Nasser Marafih, Qtel Group CEO explained: “We have had significant success to date and our aspiration to join the top twenty global operators by the end of the decade remains important for us. However, we recognize that the market is changing quickly and that we need to change with it. Our new vision and Group strategy builds on our previous strategy and refines it by increasing our focus on differentiated customer experience, on transforming the way we manage our operations and embracing emerging and parallel business opportunities. At the same time, we will continue to set ourselves challenging financial targets.”

In the future, the company will increase its focus on Broadband solutions, Business-to-Business opportunities, Digital Futures (TV, Finance and Health) and Fibre technologies. At the same time the Group will drive further operational and cost efficiency, productivity, and scale benefits while growing organizational and people capabilities.