|PlayBook: Slow Pick-Up|
Mike Lazaridis, co-CEO of RIM, said that “an increase in promotional activity is required to drive sell-through to end customers.” RIM said it sold approximately 150,000 PlayBook tablets into the channel in the third quarter and believes sell-through to end customers was higher than this amount. Yet the company isn’t shifting its stock as fast as it would like.
“RIM is committed to the BlackBerry PlayBook and believes the tablet market is still in its infancy. Although a number of factors have led to the need for an inventory provision in the third quarter, we believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise,” said Lazaridis.