|The Rising Need of Arabic Content and Apps|
A new Arab Advisors Group’s survey of cellular users in Saudi Arabia reveals insightful details on the smartphones adoption and usage patterns in the Kingdom. The survey revealed that 47% of the respondents who use applications in Saudi Arabia prefer to use them in the Arabic language compared to 8.2% in each of Jordan and the UAE. Arab Advisors Group projects the Smartphone applications combined annual revenues in Saudi Arabia, UAE and Jordan to grow from US$ 44 million in 2011 to US$ 210 million in 2015.
The Arab Advisors Group concluded a ground breaking survey of cellular users in Saudi Arabia probing smartphones adoption and usage. The survey revealed that iOS (iPhone) topped the list with 40% share of smartphones operating systems (calculated based on handsets’ brands). Blackberry ranked second at 38%. Almost half of smartphone users prefer the Arabic language for their applications.
“The Smart Handheld Summit comes in the context of booming Smartphone markets in the region and enhanced interest in the applications and content space. Based on the surveys’ findings, the Arab Advisors Group projects the Smartphone applications combined annual revenues in Saudi Arabia, UAE and Jordan to grow from US$ 44 million in 2011 to US$ 210 million in 2015; with Saudi Arabia’s market generating around three quarters of the combined total.” Jawad J. Abbassi, Founder and General Manager of Arab Advisors Group, said.